WE DON’T WAIT TO BE FOUND.
Our Approach To Marketing
There’s an old proverb in marketing & advertising; “He who has a thing to sell, and goes and whispers in a well, is not so apt to get the dollars, as he who climbs a tree and hollars.” While it’s an amusing quote, it has been part of our philosophy and at the very core of our strategy to real estate sales. We believe that if you have something to sell, then you have to be loud.
Traditionally, real estate sales have relied heavily on a reactive based sales approach. Homes are simply listed as inventory and the sellers are compelled to wait for a response. Like a fisherman dangling his lure in the water and chatting with his comrades. Just hoping for the best.
While it’s commonplace for most business people to be using some sort of social media, or digital publishing platform. We all see them nervously reminding their audience of their existence. Or worse yet, spending countless hours communicating to a non-existent audience. For the most part, ease of use does not equal success.
Mastery is still an art form.
From day one, our approach to sales & marketing is entirely proactive. “Who is this property for?” “What makes this property special for them?” By crafting the right messaging and reaching directly to the matching market segments, we’re able to attract more qualified clients with a greater level of interest. This is by no means a new concept, but we feel it is a practice that has been lost over time.
Behind The Curtain:
Our marketing strategy is simple in theory and sophisticated in practice. We always start with high quality, professional listing photos and often shoot custom tailored videos to present each property.
Then, using a mix of traditional print marketing and advertising, we also incorporate highly advanced digital strategies from tools such as; Google Adwords, Youtube Re-marketing, Facebook and various online display networks. With these, we find matching clients based on their interests, demographics psycho-graphics and more.
Using our system, we’re able to present a property for sale, and reach well beyond audiences that are actively searching to purchase properties. Often, we’ll reach potential buyers who may not have been ready to begin their search for a property yet.
Simply put; they way in which we sell homes is at the cutting edge of modern sales strategies. Our listing and marketing systems are second to none in this region, and we’re extremely proud to have them available to assist in the sale of your home.